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Urban Decay: VICE After Dark

Branded Experience / Immersive Theatre

Orange No-Tell Motel installation at the Urban Decay VICE After Dark activation
Year
[Year TBC]
Role
Concept Development · Narrative Development · Performer and Costume Sourcing

Overview

An immersive theatre experience created within an Urban Decay brand activation.

Creative Vision

Tell a story inside the brand world, so guests move through the activation as an experience rather than just viewing it. [PLACEHOLDER: Add Grace's own creative brief or concept note]

Grace's Contribution

  • Developed the concept and story for the immersive theatre experience
  • Sourced the actors
  • Sourced the costumes

Behind the Idea

[PLACEHOLDER: Add original planning materials, sketches or development notes]

Selected Imagery

Outcomes

[PLACEHOLDER: Add outcomes only if confirmed]

Press & Video

[PLACEHOLDER: Add press or video links if available]

Credit

Credit note: the physical installations and campaign artwork shown were not designed by Grace unless separately confirmed.